Free SEO and Dev Tools
Fresh updates from SEJ, Moz, Ahrefs, Semrush, Google and more — aggregated automatically, updated weekly.
Key Takeaways Want to upgrade your paid media strategy for the rest of 2026 and beyond? Whether you want to take advantage of AI, discover new platforms, or prepare to advertise in a world without third-party cookies, th…
Key Takeaways Social media is more than just a way to waste time online. Social media is a big business. Over 2.7 billion people are active on social networks, which accounts for approximately 37% of the global populatio…
Key Takeaways The content world is changing, but people still know its value. A 2023 survey from the Content Marketing Institute showed that over three-fourths of marketers indicated that content marketing generates dema…
Learn how to identify, trace, and fix incorrect information about your brand in AI answers.
Google started rolling out UCP-powered checkout to product listings to allow buying directly on the SERP.
Check out the top Google Ads best practices you need to follow to get better results from your ad campaigns.
Key Takeaways Have you noticed rankings shift after a recent update? Keeping pace with Google’s ranking algorithm can feel like chasing a moving target. Google may tweak its algorithm thousands of times a year, but the c…
Protect your rankings, prevent traffic loss, and avoid common SEO mistakes before, during, and after migration.
AI search optimization gets your content cited by ChatGPT, AI Overviews, and Perplexity. Here‘s how to do it.
Key Takeaways On January 22, 2026, TikTok USDS Joint Venture LLC officially purchased TikTok’s U.S. operations from ByteDance, transferring control to an American-led investor group anchored by the tech giant, Oracle, an…
Learn how to use Semrush tools to prepare your site for agentic search.
Clustering keywords lets you target more than one keyword, which can lead to more traffic. To help you get there faster, use the Keyword Strategy Builder.
Key Takeaways: Most brands still treat LinkedIn like a feed-first platform. Post a thought, collect some likes, move on. That works well enough for reach. It does almost nothing for credibility. The shift worth paying at…
Review the Semrush tools that help you monitor AI Overviews and track your brand visibility in Google‘s AI answers.
Your analytics dashboard tracks clicks, but it doesn’t convey the complete picture. When a buyer reads an AI answer that mentions your competitor, or scrolls through a Reddit thread where your brand doesn’t appear, that’…
Learn how to use Claude Code with Google Search Console, Analytics, and the Semrush MCP for data analysis, dashboards, and reports.
SEO services have evolved significantly in recent years, driven by changes in search behavior, AI-powered results, and rising competition across industries. To give you the most accurate picture of the industry today, we…
Earn citations in ChatGPT, Perplexity, and Google‘s AI Overviews with an 8-step SaaS playbook covering schema, llms.txt, and common pitfalls.
We analyzed billions of visits across 50,000+ sites to understand which traffic channels are growing, which are declining, and how the mix is shifting across industries.
You can find Google reviews by searching your business on Google or Maps. Follow these steps.
Learn how AI tools like ChatGPT & Perplexity choose and cite sources. Check if your site is in sources and what to do if it’s not.
With all of the platform changes and tech advancements, it’s easy to feel like you’re always a step behind. Buyers can discover brands in countless ways without ever visiting their website. Tracking and attribution are b…
Most location pages fail for one of two reasons: They’re too thin (just an address and phone number) or too generic (the same template with city names swapped out). Google sees through both. So does ChatGPT. But here’s w…
Follow this 14-step on-page SEO checklist to improve your visibility in traditional and AI search.
Learn how to use Google Trends for SEO in 2026. Discover trends, compare keywords, and find opportunities to drive more organic traffic.
How can you find low-competition keywords to boost your website’s SEO rankings? Find out here.
Key Takeaways AI can write copy in seconds. So why does human-generated content still pull in 5.44 times more traffic than AI-generated content? Copywriting is about getting people to act. That’s a skill that still deman…
Key Takeaways The Real Measurement Challenge CMOs Face The core challenge in figuring out how to measure marketing ROI is not a lack of data. Most marketing teams have more data than they can act on. The challenge is tha…
Key Takeaways The Ubersuggest Chrome Extension has seen some significant updates over the years, and the latest version is the most useful one yet. You can download it here and install it in seconds. The improvements go …
AI search exists on a spectrum. At one end: a human asks an AI a question and gets a fast, generated response. At the other: an AI receives a goal and browses the web on a human’s behalf. It evaluates your brand, makes a…
Answer engine optimization is the process of optimizing your brand to appear in AI-generated answers.
A user asks Gemini: “Find me a task chair under $400 with lumbar support and free shipping. Order the best one.” The AI doesn’t open a new tab. It doesn’t ask the user to click anything. Instead, it queries product datab…
The 11 best local SEO tools include Google Business Profile, Review Management, and Position Tracking.
Learn how to build detailed and actionable SEO reports to share with clients and key stakeholders.
Just now
Key Takeaways Most marketing leaders know the challenge of marketing attribution well: you have dashboards full of data, but the numbers don’t reliably answer which investments are actually driving growth. The instinct i…
Just now
Key Takeaways Your impression numbers look healthy. Your click-through rate tells a different story. For many paid search teams, this is the new reality. AI Overviews now appear at the top of Google search results for mi…
Just now
Key Takeaways Have you been tracking your target keywords, only to watch rankings hold steady while organic traffic falls? You’re not imagining it. According to SEOClarity, AI Overviews (AIOs) appear for 30 percent of U….
Just now
Discover the top AI SEO tools to track visibility, optimize content, and automate workflows. Real tests, clear picks, and expert tips for 2026.
Just now
Does AI content rank on Google? We analyzed 42,000 blog posts to find out. The answer depends less on whether you used AI — and more on whether your content shows it.
Just now
Key Takeaways Your marketing reports probably look fine. Traffic is up. Engagement is solid. Return on ad spend (ROAS) hits the benchmarks your team set last quarter. But here is the problem with why your marketing repor…
Just now
Discover the 9 best LLM monitoring tools. Compare features, pricing, & capabilities to track your AI presence.
Just now
The marketing tech stack is always evolving. Marketing automation software enables improved efficiency with various features, from customer segmentation to campaign management. What’s the marketing automation industry ma…
Just now
AI agents are browsing, comparing, and buying on behalf of your customers. Here‘s what the agentic web means for your brand visibility strategy.
Just now
AI agents research, evaluate, and act on behalf of users. Learn how they work, why they matter for brand visibility, and how to prepare your digital presence.
Just now
Key Takeaways If you’re not getting views on your LinkedIn posts, you’re losing business. How do I know that? LinkedIn is where buyers vet your credibility and compare options before they ever book a call. The platform h…
Just now
Discover some of the most important marketing KPIs like AI visibility, backlinks, and conversion rate.
Just now
Use Semrush to turn one topic into a data-backed content pipeline for blog, social, email, and more.
Just now
Google’s Universal Commerce Protocol (UCP) was updated in March 2026. Learn what UCP is, what changed, and how to prepare your business.
Just now
A recent Google patent describes a system for replacing brand landing pages with AI-generated pages.
Just now
AI visibility is how often your brand appears in AI-generated answers. Learn to measure and improve it.
Just now
Key Takeaways Keyword optimization is a core part of most digital marketing strategies. While it is a pillar of good SEO, it can backfire if keyword cannibalization sneaks in. Repeating keywords across multiple pages tur…
Just now
Learn how David Haas helped Frenos grow from near-zero visibility to 18% in six months using a practical SEO and AI strategy.
Just now
Discover the top 10 marketing conferences to attend in 2026, including dates, prices, and what makes each event worth your time.
Just now
On-page SEO involves improving webpage content to boost performance in traditional and AI search.
Just now
Product pages are webpages designed to drive online purchases. See 16 strong examples you can learn from.
Just now
Learn three ways to create a dashboard in Google Analytics 4, so you can track your key website metrics.
Just now
Founded in 2022, Perplexity offers an AI-powered search engine. AI tools offer a new way to search for factual information, where Perplexity stands out as an AI-native search engine that combines large language models wi…
Just now
Everybody wants smoother workflows and fewer manual tasks. And thanks to AI models, automation is at the center of conversations in marketing departments across all industries. But most rarely get the results they’re loo…
Just now
At just under 200 employees, Descript is not the biggest name in video editing software. It’s not the most robust or the most popular, either. But it’s punching way above its weight, competing with much bigger companies …
Learn tactics + content suitable for each stage, including how to reverse engineer your competitors’ conversion funnels.
Learn how to track ChatGPT traffic, benchmark against competitors, and connect AI visits to visibility signals.
Wise is a market leader when it comes to AI visibility. Here are four factors driving their success.
Use our 6-month playbook with a free template to rank in AI search across ChatGPT, Google AI Overviews, Perplexity, and Gemini.
Learn how to perform a thorough content audit with step-by-step instructions. Improve SEO and AI visibility.
The word “youtube” is the most searched thing on Google. It gets 1.38 billion global searches per month.
Your analytics can‘t see the AI tools shaping buying decisions. Here‘s how to close the attribution gap.
Common SEO mistakes include duplicate content, slow pages, and more. Learn how to fix each one.
Blog SEO isn‘t just about Google anymore. 11 tips to rank and get cited by ChatGPT, Perplexity, and other AI tools.
Build a content marketing funnel that attracts, nurtures, and converts. Compare models, get templates, track ROI.
Brand visibility is your share of presence across search, AI answers, and community platforms. Here‘s how to measure it and grow it in the AI search era.
Key Takeaways According to Pew Research, 83 percent of U.S. adults watch streaming services, while only 36 percent subscribe to cable or satellite TV at home. In Q4 2025, 74.2 percent of all TV viewing was ad-supported, …
Key Takeaways AI is reshaping search, but one traditional SEO practice has held its ground: backlinks. A backlink in SEO is a link from another website that points to yours. These mentions across different websites help …
Key Takeaways Search engine optimization (SEO) remains one of the most reliable ways to drive consistent, targeted traffic to your site. That hasn’t changed. What has changed, though, is the environment in which it opera…
Use this SEO checklist to optimize your site for both Google and AI-driven search results.
Learn why brand mentions matter for SEO and AI SEO, how to get more brand mentions, and how to track them.
Learn how to perform a complete SEO audit for 2026. Follow a step-by-step checklist to improve rankings, fix issues, and boost AI visibility.
Backlink strategies include finding unlinked brand mentions and fixing broken backlinks. Learn all 10 tactics.
Learn 10 link building strategies that can help you grow your brand’s authority and search visibility.
Learn how to use Semrush to find what your audience searches for in Google and AI tools.
Learn what technical SEO is and how to optimize your site for crawling, indexing, and AI visibility with proven best practices.
Learn how to do local keyword research to find high-intent terms and improve visibility in local search and Maps.
Increase your website‘s domain authority by building quality backlinks, focusing on the right keywords, etc.
Google made agentic restaurant booking through AI mode globally available. See what it means for you.
Google’s Knowledge Graph is an information database with entity details. Here’s how to optimize for it.
Learn how to do a website audit that covers your site’s SEO, AI visibility, user experience, and more.
Just now
Discover how ChatGPT is reshaping search habits and web traffic patterns. Analysis of clickstream records reveals changing user behaviors and referral trends in AI-driven search.
Just now
Agentic search is AI that evaluates and acts on behalf of users. Learn how it works and what it means for your brand visibility.
Just now
Learn what competitive intelligence is and how you can gather it and use it to improve your own strategy.
Just now
Google Keyword Planner is a free tool. Here’s how to use it to find terms for content and ad campaigns.
Just now
The best PR tools include Semrush‘s AI PR Toolkit, PitchFriendly, GlobeNewswire, and Media Monitoring.
Just now
SEO ranking is a webpage’s organic position for a search engine query. Here‘s what influences it.
Just now
These paid and free website traffic analysis tools help you learn about site performance and your users.
Just now
AI content optimization is the practice of using AI tools to improve content and enhance its performance.
Just now
What does it take to build a career in SEO in 2026? We analyzed 3,900 job listings to uncover how the role is evolving—from experimentation and AI to shifts in salaries, responsibilities, and the growing demand for strat…
Just now
Measure brand awareness online by tracking brand mentions, monitoring AI search visibility, and more.
Just now
Learn 12 proven SEO techniques for 2026, including how to optimize for AI search, fix technical issues, and earn brand mentions that boost visibility.
Just now
Google recently added Google-Agent to its user-triggered fetchers documentation, hinting at the future.
Just now
Find out how to get meaningful search visibility insights during a free weeklong Semrush One trial.
Just now
Search has changed, and so should your audience personas. Your audience searches across Google, ChatGPT, Reddit, YouTube, and many other channels. Knowing who they are isn’t enough anymore. You need to know how they sear…
Just now
AI has changed the way people shop. 58% of consumers now use GenAI tools instead of traditional search to find products. Imagine your customer runs a simple query in Google’s AI Mode: “Winter jackets for women.” Instead …
Just now
Fintech in AI search plays by much stricter rules. Because it’s a Your Money or Your Life category, products must clear higher verification thresholds before AI mentions you: Is your product legitimate? Are your fees and…
Just now
The Google Search Central Blog is where you can find official Google Search core algorithm updates, announcements of new Google Search features, and SEO best practices.Subscribe to our RSS feedand get the latest updates …
Just now
While the growth of artificial intelligence (AI) and global conveniences like Amazon has been a great thing for society, there’s still an undercurrent of people returning to a local, more personal-feeling shopping experi…
Just now
Over the past year, Google has significantly accelerated its investment in artificial intelligence and machine learning across its products and platforms. While most marketers are familiar with ChatGPT, Google has been a…
Just now
Wikipedia is a fascinating experiment. It’s a community-built encyclopedia that’s always in motion. It runs on volunteer energy and openly shared infrastructure, and it’s closer to an open-source project in how it’s buil…
Just now
Inbound marketing is a method of growing your business by building lasting relationships with consumers, prospects, and clients through “pulling” tactics such as SEO, content marketing, social media, video marketing, and…
Just now
Online reputation management (ORM) is the practice of monitoring and improving (when necessary) how your brand is perceived on the internet. In practice, this means responding to negative reviews, suppressing negative se…
Just now
If you’ve looked at a Google Ads Search Term Report (STR) lately, you know it feels like stepping off a merry-go-round a little too fast. The tidy lists of “best running shoes” or “mortgage rates NYC” that we built entir…
Just now
If you’re trying to figure out how to use AI for graphic design without wrecking your creative process, you’re asking the right question. This is about removing friction, not replacing designers. AI tools now live inside…
Just now
Key Takeaways Do you want to skip the read and get right to my top pick? The best blogging platform for most people is WordPress with Bluehost. If you want to start a blog today, picking a reliable blogging platform shou…
Just now
Most advice on generative engine optimization best practices starts in the same place: find the prompts people are using with AI tools, track which ones give your brand visibility, and build content around the highest-vo…
Just now
Key Takeaways Customer lifetime value (CLV) is the revenue a customer is likely to generate over their entire relationship with your business. In marketing, it’s one of the few numbers that tells you whether your growth …
Just now
Improve conversions with proven landing page optimization best practices. Plus, see real examples.
Just now
Learn from industry experts with these free SEO courses that teach you how to grow search visibility.
Just now
WebMCP is a proposed browser-level web standard that lets any webpage declare its capabilities as structured, callable tools for AI agents.
Just now
Discover why Semrush is evolving its brand — and what the new era of brand visibility means for how marketers compete, get found, and win.
Just now
How do AI search engines describe your brand—and what happens if they get it wrong? In this case study, Czech SEO specialist Zbyněk Fridrich shares the exact workflow he uses to improve organic search performance and AI …
Just now
Knowledge panels show up in Google SERPs and can help you increase brand trust. Here’s how to earn one.
Just now
Learn 6 ways to do keyword research to find relevant terms you can use on your site to grow visibility.
Just now
Learn how to get cited by AI search engines like ChatGPT and Google in 7 straightforward steps.
Just now
Key AI search trends include growth in more complex queries and decreases in click-through rates.
Just now
Search Everywhere Optimization is the practice of building visibility across every platform where your audience searches and researches. Not just Google.
Just now
See our list of search engines that covers international search engines, privacy-focused ones, and more.
Just now
See how much competitors spend on ads and use the data to plan smarter budgets.
Just now
Learn how generative engine optimization helps you appear in AI-powered search results.